Lisa A. Wolfe

President

Lisa brings more than 25 years of communications, journalism and public relations experience to L. Wolfe Communications, with particular expertise in the education and library markets. Her strengths include strategic planning and counsel, accounting management, media relations and writing. In addition, she has extensive experience in print, broadcast and electronic publication development, including managing three professional journals, an association publication program and a variety of newsletter and annual report projects.

 Career highlights include:

  • Launching and building an independent public relations agency focused on the education and library markets. Today, L. Wolfe Communications’ extensive client list boasts companies such as Pearson, the largest education company in the world, and the widely respected Inspiration Software.
  • Leading the team that managed Microsoft’s K-12 and higher education public relations worldwide, including developing the company’s positioning for the role of technology in education, managing all education-technology analyst and media relations, launching products in the education market and planning and implementing speeches and special events involving company executives.
  • Building a national awareness of laptop learning with Microsoft’s “Anytime Anywhere Learning” program. The three-year public relations program for this initiative resulted in more than 1,800 placements and 100 million impressions, with coverage in publications such as Time magazine, The Wall Street Journal, The New York Times and all major education trades.
  • Writing two editions of Library Public Relations, Promotions, and Communications: A How-To-Do-It Manual, published by Neal-Schuman Publishers, Inc., now used as a textbook in library school programs.
  • Designing and managing the public information campaign for Spokane Public Library’s successful $30 million bond issue campaign, the first-ever in the fiscally conservative city’s history.
  • Winning three John Cotton Dana Awards for Outstanding Public Relations.

Before starting L. Wolfe Communications in 2000, Lisa was a senior vice president at Grant/Jacoby, Inc., heading the agency’s Microsoft team, which was responsible for the company’s education public relations and all public relations activities for the company’s Midwest Region (Illinois, Indiana and Wisconsin). As Microsoft’s “agency of record” for education public relations, Lisa and her team at Grant/Jacoby developed the company’s positioning for the role of technology in K-12 and higher education; managed all education-technology analyst and media relations (consumer and technology and education trade); launched products in the education market and Midwest consumer market and planned and implemented speeches and special events involving company executives, such as Bill Gates and Steve Ballmer. Prior to joining Grant/Jacoby Public Relations, Lisa led public relations efforts in school districts and public libraries. A graduate of Gonzaga University in Spokane, Lisa holds a master of arts in organizational development and a bachelor of arts in journalism. Lisa has served on a variety of local and national boards and committees. She is a film buff, voracious reader and big Gonzaga basketball fan. Lisa loves to entertain both at home and when she travels.

She lives in Chicago, where L. Wolfe Communications is headquartered.