Willy Wonka’s Chocolate Factory Reopens With Launch of Poptropica’s 31st Island

New “Charlie and the Chocolate Factory Island” Challenges Players to Save the Magical Confectionary Factory

BOSTON, Mass. – November 14, 2012

Poptropica fans will enter the factory of the world’s most unusual candy maker with the launch of “Charlie and the Chocolate Factory Island.” Available tomorrow to Poptropica Members with Early Access, the popular virtual world for kids’ 31st Island, based on author Roald Dahl’s beloved story, takes players on a confectionary quest to save the famous factory. In addition to Early Access, Poptropica Members will have access to a bonus quest and special Member-only items. Non-members will have access to part of the Island before its public launch on Dec. 6, 2012.

When players visit “Charlie and the Chocolate Factory Island,” they discover that after years of silence, Willy Wonka’s magical chocolate factory is re-opening, and they have a Golden Ticket. However, a group of misbehaving kids threatens to destroy Wonka’s candy creations, and he needs Poptropica players to save the day. Players must untangle a confectionary conundrum that’s full of sweet treats and sticky situations.

“Bringing this much-loved, delightful fantasy to Poptropica players is one more example of our ongoing commitment to sharing great stories with kids around the world in a safe, secure online environment,” said Jess M. Brallier, publisher of Poptropica. “Though the book ‘Charlie and the Chocolate Factory’ is nearly 50 years old, Roald Dahl’s story stands the test of time and takes a new twist for kids in this entertaining online adventure.”

When Poptropica Members play the “Charlie and the Chocolate Factory Island” bonus quest, they will learn that three of Wonka’s rivals have stolen his most secret recipes. They will have to take to the skies in the Great Glass Elevator to bring these villains down to earth. To help them face this challenge, they will get an additional Charlie and the Chocolate Factory gear pack, which includes an Oompa-Loompa costume, Oompa-Loompa Power and Everlasting Gobstopper item. The Oompa-Loompa costume is only available during Early Access. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

“We are delighted that Roald Dahl is joining forces with Poptropica. Roald Dahl is the world’s No. 1 storyteller, and ‘Charlie and the Chocolate Factory’ is one of his most beloved stories,” said Dominic Gregory from Dahl & Dahl Limited. “Poptropica’s ‘Charlie and the Chocolate Factory Island’ will give fans a whole new way of exploring Willy Wonka’s wondrous factory…without ruining their appetites.”

Named as one of TIME magazine’s Top 50 websites of 2011, Poptropica has been visited by more than 251 million kids worldwide since its launch in 2007. In October 2012, the site’s 500 millionth character was created, and more than 60 million friend connections were made around the globe in Poptropica’s safe and secure social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)
Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica’s engaging quests, stories and games.

Kids create a “Poptropican” character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson’s other primary operations include the Financial Times Group and the Penguin Group.

Roald Dahl (1916-1990) was one of the world’s most imaginative, successful and loved storytellers. His stories are currently published in 49 languages worldwide. They continue to inspire the world’s most creative collaborators, resulting in wonderful new movie adaptations, classical music, opera, plays and musicals. In 2013, the record-breaking musical version of Roald Dahl’s “Matilda” will open on Broadway, and a new musical of Roald Dahl’s “Charlie and the Chocolate Factory” will premiere in London’s West End.

More than 100 million copies of Roald Dahl books have been sold globally. 2014 will mark an incredible 50 years since the first publication of “Charlie and the Chocolate Factory.” For more information, visit:http://www.roalddahl.com.