Working With Us

Our Services

We develop individual, targeted public relations programs for each of our clients and collaborate closely with them to execute these programs. Our philosophy is that our clients deserve one-on-one attention, and so we typically do not group them together on emails or at conference press demonstrations. When we are working with you, you are our only priority.

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Capabilities

At L. Wolfe Communications, we recognize that each client has unique public relations needs. Whether you are looking for a full-spectrum communications plan to get your story out, want help building your social media presence, or simply need a well-written case study to show to prospective customers, we can help! When you work with L. Wolfe Communications, you’ll have a team of expert communicators available to plan and implement your public relations program and help you leverage the opportunities that come your way. Some of the services we regularly provide for our clients include: Media relations (local, national and education trade) Press release development Media tours and briefings Social media strategy and positioning Message development Crisis communications Product launches Online content development (for websites, blogs and social media) Search engine optimization (SEO) and keyword analysis Event planning/coordination Case study development Research (industry, market, etc.) White papers Awards program management Trade show support Spokesperson training News conferences Product positioning Competitive analysis YouTube and other online video development Community relations Annual reports Virtual press rooms Analyst relations Presentation/proposal development Corporate identity/brand development Collateral development (brochures, catalogs, newsletters, etc.) E-newsletter development Partnership building Employee communications Satellite media tours/video and audio news releases We’re always growing our offerings as we discover new ways to tell our clients’ stories, so please inquire about additional capabilities. We also have alliances with design, market research, media buying and advertising firms....

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Markets

Our experience – and our passion – is deeply rooted in the education and library markets. K-12 Education Teachers, principals, school librarians, parents – and yes, even kids – we can develop a public relations program designed to reach them with your message. Higher Education A truly unique market! We have the experience and expertise to design campaigns to target faculty, administrators, staff and students at community colleges, universities and other higher education institutions. School and Public Libraries We know the in’s and out’s of reaching the library market – how to tell your story so librarians, library boards and communities will listen! Nonprofits In addition to our core client constituencies above, from time to time we help other nonprofits engage their community and...

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Getting Started

When we work with new clients, we typically develop an initial public relations program before the relationship begins. Once we begin working together, future plans or individual project plans – such as for new-product launches or crisis communications – are billed at our regularly hourly rates. Please contact us to get started.

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Financial Stuff

Unlike a lot of other – particularly big – agencies, we shy away from retainer relationships. In our experience, we find that everyone – both the client and the agency – ends up happier when actual hours are billed against an approved project budget. We simply bill out against agreed-upon project budgets on a monthly basis. Agreed-upon budgets are not exceeded without prior approval. And, again unlike a lot of other agencies, we don’t believe in making money on out-of-pocket expenses. So, we bill clients at net for out-of-pocket expenses such a travel, postage, printing, telephone and press material distribution – there are never any mark-ups for out-of-pocket expenses. We do not bill clients for faxing, photocopying, Internet access or other ongoing office operating expenses. Our billing rates are based on the public relations/communications activity. For example, ongoing counsel/public relations strategy development bills at a higher rate than travel time or media monitoring. A complete list of billing rates is provided when a public relations program is developed.  Please contact us to get...

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Our Work

We are proud of all our work, particularly our case studies that feature our clients’ customers and their products. Check out some great examples of our writing talent and creativity below.

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