The Book

Among the rave reviews for Lisa’s book, “Library Public Relations, Promotions, and Communications,” is her favorite from “American Libraries”:

“Some librarians might compare mounting a public relations campaign with climbing Mt. Everest. To the rescue comes Lisa Wolfe…”

An opportunity to put in writing all she has learned about public relations during her career, the second edition of the Neal-Schuman Publishers’ how-to-do-it manual is highly regarded and used as a textbook in several master’s of library science programs around the country.

While the book focuses on libraries, the public relations tools and techniques described in its more than 300 pages can be used in any type of organization.